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altigraph flight instruments

Initially worn around the thigh, the first original pilot watch was large in diameter and featured large numbers to facilitate readability while in flight. ALTIGRAPH watches are a modern interpretation of these earlier timekeepers. Part of our branding efforts included the creation of a logo, design of collateral pieces and printed ad. Just like the ALTIGRAPH watches, all needed to reflect both history and modernism. We were able to do so by combining a sepia color palette, modern and sleek typefaces, and post WWI authentic photography. ••