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The Alchemist Restaurant

This restaurant would be one of the first to introduce the concept of “molecular gastronomy” to South Florida. Soma Creative was hired to develop the logo, tagline and all collateral materials needed at the restaurant level, including signage, menus, wine list and business cards. Because of the type of cuisine and presentation style, it was evident this would be a dining experience for all of the senses. This is reflected in the tagline and reversed 5 in the logo (representing 5 senses). Rich wood, metal sculpture, and white canvas were used throughout to reflect the artistic nature of the cuisine. ••