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Okko energy drink

Soma was selected to create a line of coconut water based energy drinks. Our challenge was to come up with a brand name and label design that would be quickly and easily recognizable to the consumer as an organic coconut drink. At the same time it needed to differentiate itself from other energy drinks. We came up with the name OKKO for its coconut sound and executed a logo containing both ripe brown and green coconut graphics. The reversed 'K' allowed the logo to be read while the container was upsidedown. POS among other collaral materials were created for the brand launch. ••