work
about us
clients
alliances
••
••
recent
brands
print
web
ads
identity
packaging
alchemist
impress
okko
ny2o
national hotel
riple & co
cdg



Riple & Co Naming & Identity

Soma was asked to develop a name, tagline and comprehensive visual identity program for this niche branding agency. The company did not just pair celebrities and products – a large part of its value added was the strategic partnerships it provided. The logo makes use of the ampersand symbol representing the partnerships they create. Paired with a large ripple effect, together they encompass the company’s distinctive service •• ripleandco.com

I hired Soma to develop the look & feel of the company; it was more than a creative process; it was a psychological and very personal process during which each possible angle was explored, in order to identify the strengths of my business to create an image I would identify with. As former VP of Marketing for the Related Group of Florida, I had ample experience in dealing with marketing and creative agencies, however, I never had the chance to have people become so involved in the creative process as Soma does.”

Harold Gallo, Founder and Director Riple & Co